Last Wednesday July 18th on Nelson Mandela’s birthday,his clothing line made its USA debut.The kickoff event, which included a press conference and fashion show, was held at the South African Consulate in New York City.
A host of fashion buyers and industry insiders watched as the colorful and bold print collection of men’s and women’s sportswear paraded down the runway.A percentage of 46664 Fashion’s sales will go to community projects throughout Africa.
And although the former President of South Africa was not on hand for the festivities (he was busy being serenaded to by millions of South African children), his brand ambassadors were: multi-platinum South African singer, Lira and international model, Sam Sarong.
Both stars worked the runway at the event and shared their excitement about 46664 Fashion’s stateside launch.
“As a young South African, I can wear a brand that makes me proud to show where I’m coming from,” said Lira.
You can now start shopping the collection online and at specialty boutiques around the country. The line hits department stores racks in spring of 2013.
For those of you on the east coast,the 46664 clothing line will debut at New York Fashion week in september so be sure to check the schedule to support our own
Below are some of the pieces from the collection being rocked by Lira and Sam and other models.l for one,will definitely rock a 46664 item:))